Indonesia-based organic body-care brand Magic of Nature (MoN) collaborated with fashion stylist Caren Delano on the Intentional Allure show at Senayan City Fashion Nation 20.

Carrying the spirit of “Intentionally Organic,” the show translated Magic of Nature’s philosophy into the world of fashion. The concept emphasizes that appearance is not only about clothing, but also about feeling comfortable and confident in one’s own skin.

Magic of Nature Founder Sri Dayawati Hadisuwito said the idea originated from her personal experience as someone with sensitive skin. With a background in agriculture, Sri then developed Magic of Nature from the ground up, starting with the cultivation of sunflowers through to the formulation and production processes.

“I believe good results always start with good ingredients and a process that is carefully maintained from the beginning. The journey is indeed longer, but I want to know exactly how this product is made until it is finally used on the skin,” said Sri.

This commitment was reinforced through ECOCERT COSMOS Organic certification as an independent validation of the organic standards followed by Magic of Nature.

Meanwhile, Caren Delano translated the principle into personal style. According to her, every fashion element, from silhouette, material, and color to detail, can be selected to strengthen the character of the person wearing it.

In Intentional Allure, Caren curated works by five Indonesian designers: Ayumi, Dikha Sigit, House of Dimas Singgih, Hendy Huang, and Maison Baaz Couture. Each designer presented an interpretation through color, construction, silhouette, and the stories behind the collections.

In addition to the show, Magic of Nature is also present on the 1st floor of Senayan City during Fashion Nation 20, from 7 September to 7 October 2026. Visitors can try the Sunflower Shower Oil, Sunflower Body Oil, and Sunflower Body Cream ranges, while also receiving a free skin check.

The Magic of Nature range is developed with organic sunflower seed oil as its main ingredient to support daily skin care. (Risma)