Subscription-based lifestyles are now applied not only to digital services, but are also beginning to extend to household needs. In response to this trend, MODENA Subscription offers a subscription service for various household electronic appliances at a cost starting from Rp175 thousand per month, or around Rp5,900 per day.

Through this service, consumers can use various home appliances, ranging from washing machines, AC units, stoves, cooker hoods, refrigerators, water heaters, to water purifiers. In addition to access to the products, the subscription fee also includes regular service and maintenance at no additional cost.

“Consumers’ needs for home appliances are very broad and continue to grow. Today, consumers are not only looking for products, but also convenience and flexibility in meeting their household needs,” said Lusty Aprian Balenguru, Head of MODENA Subscription.

Most recently, MODENA expanded its options by introducing a washing machine subscription scheme starting from Rp270 thousand per month. This service is an alternative for consumers who need quality appliances without having to pay a large purchase cost upfront.

Different from Rental and Installments

MODENA explained that the subscription scheme differs from both rental and installment systems. With the subscription service, consumers gain access to a selection of MODENA’s top-tier products, along with maintenance and after-sales services throughout the subscription period.

This model targets several consumer groups, including those who have just acquired a home and need to equip it with many appliances at once, residents of rented homes, consumers with high mobility, and business owners who need large quantities of electronic appliances.

“Choosing quality household electronic products needs to be accompanied by maintenance so that their performance remains optimal. This is what we aim to address through MODENA Subscription, enabling consumers to use the products without having to think about the maintenance process separately,” Lusty added.

To introduce the concept to the public, MODENA Subscription is presenting Recharge Day, a series of community activities that serves as an educational platform on the benefits of a subscription-based lifestyle.

Information about Recharge Day and the MODENA Subscription program can be accessed through Instagram @modenaindonesia. Consumers can also contact the Call Center at 1500715 or WhatsApp at 081511500715. (Risma)