OMG Creator Festival 2026 encourages Indonesian creators to develop their skills beyond simply creating content and move toward more sustainable economic opportunities. Under the theme “The Largest Creator Empowerment Ecosystem,” the festival brought together aspiring and established creators from the beauty, fashion, and food sectors.

The OMG creator ecosystem recorded 45% growth in Affiliate GMV compared with the previous month, while also achieving its highest figure in the third quarter of 2026. The festival also involved 7,300 new creators, while the top 30 creators recorded GMV growth of up to 60%.

The scale of the event also led OMG Creator Festival 2026 to receive a Rekor MURI record for content creator education and training with the largest number of participants, involving 8,887 content creators.

OMG Brand Building Lead Ayu Tarantika Indreswari said the festival was designed to expand creators’ access to learning, connections, and economic opportunities.

“Growth is not only measured by how much content is created, but also by how creators gain opportunities to learn, grow, connect, and access economic opportunities,” said Ayu.

Cross-Community Collaboration

OMG partnered with TikTok as its strategic partner, together with various creator communities in the beauty, fashion, and food sectors. The collaboration provided participants with space to learn, try different content formats, build connections, and interact with brands and MSME players.

Creator activities during the festival generated 32,000 videos, demonstrating the high level of participation in the various experiences available.

Antonius Dimas Prasetyo Utomo, HOB Ecosystem Innovation, said that content creation skills can develop into broader opportunities when creators have the right knowledge, connections, and access.

Over four days, participants could join the Creator Success Clinic for one-on-one consultations with experienced creators, the Creator Stage for learning and collaboration, as well as the Beauty Creator Studio, Fashion Creator Studio, and Food Creator Studio to create content directly.

Continuing into 2027

Creator development also took place before the festival. More than 700 creators participated in the Racing Campaign to Community Pool. After the festival, OMG will continue the program through Creator Festival Racing, which is planned to involve 100 creators through the first quarter of 2027.

The follow-up program will include evaluation, content analysis, and account diagnosis to help creators develop their journeys.

“The success of this festival is not only measured by whether more content is created during the event. We want every Girlboss to return home with one clearer step to continue their creator journey,” said Ayu.

OMG Creator Festival 2026 was supported by a number of communities and media partners, including She and Club, Female Daily, Indobeautygram, Event Banget, Peopletoday.id, Ten Ten Go, and Indosiar. (Risma)