The French bakery-café chain PAUL is once again commemorating Breast Cancer Awareness Month through its annual “Pink October: Weavers of Hope” program throughout October 2026. This year, PAUL Indonesia is once again collaborating with Lovepink, a nonprofit organization focused on education, early detection, and support for breast cancer patients and survivors.

The theme Weavers of Hope illustrates the spirit of togetherness among patients, survivors, families, communities, and society in facing the breast cancer journey.

PAUL Indonesia Brand Manager Adina Clarashiva said the theme symbolizes how support from various parties can strengthen one another.

“Through the Pink October: Weavers of Hope program, we want to interpret care as the art of weaving hope together. Every thread of support strengthens the others,” said Adina.

Pink-Themed Product Collection

Throughout October, PAUL is presenting a number of special Pink October-themed products, namely Raspberry Macaron, Macaron Frappe, Pink Palmier, and Pink Croissant.

The collection will be available at all PAUL Indonesia outlets starting 1 October 2026. Consumers can also enjoy special packages consisting of 2 Raspberry Macarons for Rp100 thousand and the Pink October Viennoiseries Bundling for Rp75 thousand.

Part of the sales proceeds from the Pink October products will be donated to Lovepink. The funds will be used to expand education on early breast cancer detection while supporting psychological and moral assistance for patients.

Lovepink Chairwoman Dede Gracia expressed her appreciation for the continued collaboration with PAUL Indonesia, which has been ongoing since 2022.

According to her, education on early detection through SADARI (Self-Breast Examination) and SADANIS (Clinical Breast Examination) is an important part of increasing public awareness of breast cancer.

PAUL’s Pink October program is also carried out in several other countries, including France, Luxembourg, Japan, Cyprus, and Canada. Each country channels the proceeds from its local initiative to a selected organization, while in Indonesia, the support is given to Lovepink.

Through Weavers of Hope, PAUL invites the public not only to enjoy special-edition products, but also to help build awareness and solidarity for women affected by breast cancer. (Risma)